FB Ads Fundamentals
How Facebook and Instagram ads work: objectives, the ad auction, your Page, Business Manager and the pixel.
Hands-on FB Ads training for business owners, freelancers and marketers. Learn Ads Manager, targeting, creatives, budgeting and reading results, plus how Meta's Andromeda AI now decides who sees your ads.
| FBFacebook Feed | Best |
| IGInstagram Reels | Good |
| MSMessenger | Low |
Try three angles: the price, a new flavor, and a barkada bundle.
Many businesses pay for Facebook ads every month without knowing what's working. Meta's ad system has changed a lot, and many of the old tricks don't work the way they used to.
Tapping "Boost" on a post, picking a budget, and hoping sales come in.
Stacking tiny interest audiences the old way, which can hold back Meta's delivery AI today.
Running the same creative until people tune it out, with nothing new to test.
CPM, CTR, CPC, ROAS. The reports are there, but what do you actually change?
Random boosts, no tracking, and no idea which peso brought in a sale.
One clear campaign, a broad audience, and several distinct creatives for Andromeda to match.
You read the numbers, keep what works, and make better creatives next time.
Providetech Brandwave Advertising Services launched the FB Ads Training for business owners, freelancers, aspiring media buyers, marketing professionals and anyone who wants to learn a new skill. Our goal is to share practical knowledge on marketing products and services on Facebook, and to help you keep up with fast-growing AI innovations.
The training is structured and hands-on. It covers Facebook advertising fundamentals, campaign creation, audience targeting, ad creatives, budgeting, campaign optimization and performance analysis. You'll also use AI-powered tools and strategies that make your campaigns more efficient, creative and effective, and learn how Meta Ads Andromeda works and how to use it properly.
To give you practical Facebook advertising knowledge and skills so you can:
Screenshots from Meta Ads Manager of client campaigns our team manages. "Per messaging conversation" is what each new chat from a potential customer cost.
Unedited screenshots from our clients' ad accounts, shared with permission. Comparisons with "similar ad sets" are Meta's own. Your results depend on your offer, budget, creatives and market.
Before we teach it, we do it. These are real messages from businesses whose Facebook ads our team runs, word for word (only typos fixed). Names are shortened for privacy.
Tbh maganda po ang effect ng FB ads.
Hindi na kami bumababa sa 20k sales since nag-start nung September 1.
In English: Honestly, the FB ads have worked well. Our sales haven't dropped below ₱20k since we started on September 1.
Ok naman po, marami naman po maraming inquiries.
Meron naman last week na closed deal.
So far every week naman meron po close deal.
Yes po. Pagbutihin ko pa po at sa tulong nyo po.
In English: It's going well, lots of inquiries. We closed a deal last week, and so far there's a closed deal every week. I'll keep improving, with your help.
Puno kame nong long weekend.
Oo mam sobrang saya nila.
Pati mga bata.
In English: We were full over the long weekend. Yes ma'am, they were so happy. Even the kids.
Yes po mam, meron po tayo bago na pumasok ngayon week po.
In English: Yes ma'am, a new deal came in this week.
Hello po update may nakapagbook na mga 2, sana dumami pa.
In English: Hello, update: about 2 people have booked. Hoping for more.
Extract ko pa. Meron ako today, dun sa new video ad.
In English: Still pulling the numbers. I got one today, from the new video ad.
Nice ma'am Cath 😊 highly recommended Providetech
These clients use our ads management service, not the training. Results depend on each business's offer, budget, creatives and market. We don't promise specific sales.
Providetech Brandwave Advertising Services is a registered business with a physical office. Our permits are on display, and clients meet our team in person. These are real photos and video from our office.
Photos and video shared with our clients' permission.
Nine practical modules, from your first campaign to reading results like a media buyer. Every module is taught on real Ads Manager screens, not just slides.
How Facebook and Instagram ads work: objectives, the ad auction, your Page, Business Manager and the pixel.
Build a campaign in Ads Manager step by step: campaign, ad set and ad, and which settings really matter.
Broad, interest, lookalike and custom audiences: when to use each, and why broad often works better now.
Hooks, formats and angles. Make image, video and carousel ads that stop the scroll and explain your offer.
How much to start with, daily vs. lifetime budgets, and how to test without burning money.
What to change, when, and what to leave alone. Testing creatives and scaling the ads that work.
Read the numbers: CPM, CTR, CPC, cost per result and ROAS, and what each one tells you to do next.
Use Meta Advantage+ and AI writing and design tools to make ad copy and creatives faster.
How Meta's Andromeda AI chooses which ads each person sees, and how to set up campaigns that work with it.
| Ad | Angle | Format | Status |
|---|---|---|---|
| AD-01 | Owner story | Video 9:16 | Active |
| AD-02 | Best sellers | Carousel | Active |
| AD-03 | Weekend offer | Image 1:1 | Learning |
| AD-04 | Customer FAQ | Reel | Low CTR |
Andromeda is the AI Meta uses to pick which ads each person sees. Your creatives now do much of the targeting.
We explain how it works in plain language, then set up campaigns that work with it, not against it:
Online or in person, every session follows the same flow: understand it, build it, then learn to read the numbers. Bring a laptop and your Facebook Page login.
Get your accounts ready.
We send a short checklist: Facebook Page, Business Manager and a payment method.Learn how FB ads and Andromeda work.
Plain-language basics: objectives, the auction, the pixel and AI delivery.Create a campaign in Ads Manager.
Step by step: objective, budget, audience and placements.Make ad creatives with AI tools.
Write hooks and copy, plan visuals, and prepare several distinct ads.Read results and plan your next steps.
CPM, CTR, CPC, cost per result and ROAS, then open Q&A.Four ways to learn. Start with the basics online, join a small face-to-face group, book a private session, or get 1-on-1 coaching on your own ad account. Your ad budget is separate and paid directly to Meta.
Live webinar on Zoom with Q&A. Join from anywhere.
In person with a small group, hands-on, on a scheduled date.
Just you and your coach, face to face, on a date we set together.
Coaching on your own ad account. Choose online, or face to face at your location.
Launch price until Dec 31, 2026
Keep learning after the training. Add it at checkout with any training option.
No stock photos or made-up results here. This is what you actually leave with after the training.
Stop guessing with boosted posts. Run ads for your own shop, clinic or service with a clear plan.
Add FB ads to the services you offer clients, and set them up properly from day one.
Learn the fundamentals and today's Andromeda-era approach from the start.
Update your skills: AI tools, Advantage+, and how Meta delivers ads now.
Still unsure? Send us a message and we'll help you choose the right option.
No. We start from the basics. If you've only boosted posts before, you're in the right place. If you already run ads, the Andromeda, AI tools and analysis modules will still be new.
A laptop, your Facebook account, and access to the Facebook Page you want to advertise. For the online class, you also need Zoom and a stable internet connection. We send a short setup checklist before your session.
No. The training fee covers the training only. Your ad spend is paid directly to Meta from your own ad account, and we show you how to start small and test.
No, and no one can honestly promise that. Results depend on your product, offer, budget, creatives and market. We teach you the skills and the process to test, measure and improve.
Andromeda is the AI system Meta uses to pick, from all the ads that could be shown, which ones each person sees. It changes how you should set up campaigns: broader audiences, a simpler structure, and more varied creatives.
No. Brandwave is an independent training by Providetech Brandwave Advertising Services. We are not affiliated with or endorsed by Meta Platforms, Inc.
An optional 1-year add-on with the 7-Day First Campaign course, the AI Ad Copy Toolkit (ready prompts for ad copy and creatives), a members community and a leaderboard. You can add it at checkout.
Yes. You can ask for a full refund within 7 days of your purchase. See the Terms for the details.
You'll know what each Ads Manager setting does and why.
A campaign setup you can repeat for every promo.
You'll read CPM, CTR, CPC, CPA and ROAS without guessing.
Built around how Meta delivers ads today, Andromeda included.
We don't promise sales or a specific ROAS. We teach the skills and process. Your results depend on your offer, budget, creatives and market.
Join the online training for ₱499, or choose face-to-face or 1-on-1 coaching. Not sure which fits? Send us a message and we'll help you pick.